Design Agency Transforms Paper Briefs into Works of Art

Design arm of TBWA gets new business by intercepting and transforming above-the-line briefs

Published On
Mar 24, 2013

Editor's Pick

South African ad agency TBWA/Hunt/Lascaris generated work for its design arm, TBWA/Design, via an ingenious project that saw the design agency make their own creations out of clients' above-the-line paper briefs. TBWA/Design intercepted the briefs, which in South Africa are always pasted to brown envelopes, and made them into design pieces summing up the essences of the clients' brands - for example, a floral bouquet for an air freshener, or a paper shirt for a detergent brand. They sent them back to the clients, and immediately started to receive their own briefs. According to the agency, new design work in the system rose by 450% within the first six weeks.

Credits

Date
Mar 25, 2013
Brand :
TBWA/Design
Client :
TBWA/Design
Agency :
TBWA/Hunt/Lascaris-South Africa
Executive Creative Director :
Matthew Brink
Executive Creative Director :
Adam Livesy
Art Director :
Jade Manning
Copywriter :
Vincent Osmond
Creative Director :
Sacha Traest
Creative Director :
Mike Groenewald
Design :
Sacha Traest
Design :
Leigh-anne Salonika
Design :
Katleho Mofolo
Design :
Katleho Mofolo
Design :
Graeme Van Jaarsveld
Design :
Ilze Venter
Design :
Jason Fieldgate
Typographer :
Hazel Buchan
Photographer :
Graham Borchers
Photographer :
Des Ellis
Account Manager :
Vanessa Maselwa
Director :
Brett de Vos
Sound Director :
Cut & Paste
Sound Director :
Opus
Production :
Craig Walker
Production :
Simone Allem
Production :
Ingrid Shellard
Production :
Gillian Humphris

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