ESPN U.K. : We Speak Your Sport

Hail, giant killer.

Published On
Aug 17, 2012

Editor's Pick

In the U.S., ESPN is perhaps best known as a champion of comedy, evident in long-running campaigns for Sports Center and "It's Not Crazy, It's Sports." In the U.K., funny takes a bolder tack with the new "We Speak Your Sport" campaign. The campaign, created out of Wieden+Kennedy Amsterdam, focuses on the importance of the fan, in this case, football lovers. Various bits of "footie-speak" like "Fox in a Box" and "Giant Killer" come to life in a surprisingly literal way in a launch spot, directed by @radical.media's Rosey and a series of print ads.

Credits

Date
Aug 17, 2012
Brand:
ESPN U.K.
Client:
ESPN U.K.
Agency:
Wieden & Kennedy-Amsterdam
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Pierre Janneau
Creative Director:
Mike Farr
Art Director:
Sanne van Hecke
Broadcast Director:
Erik Verheijen
Agency Producer:
Ross Plummer
Agency Producer:
Benoit Ducheim
Creative Planner:
Ben Armistead
Studio Artist:
Sebastiaan Laurentius
Director:
Rosey
Production Company:
@radical.media
Director, Photography:
Sebastian Pfaffenbichler
Producer:
Seth Wilson
Executive Producer:
Jodie Brooks
Service Production Company:
Radioaktive Film
Executive Producer:
Darko Skulsky
Producer:
Sasha Bevko
Editor:
Gareth McEwen
Editing Company:
the ambassadors
Audio Post:
the ambassadors
Mix and Sound Design:
Rens Pluijm
Musical Artist:
Nick Waterhouse
Song:
Time's All Gone
Post Production:
the ambassadors
Flame Artist:
Halbo van der Klaauw
Flame Artist:
Jeroen van Berkel
Photographer:
Maksimenko
Retoucher:
Dario Fusnecher
Associate Marketing Director:
Alex Lowe
Senior Marketing Manager:
Rachel Woodward
Marketing Executive:
Nick Smith (Marketing)

Need a credit fix? Contact the Creativity Editors

Project Type