Awful Weather Has Never Looked So Inviting as in This Carhartt Ad for Manly Men
Outerwear Brand's Stylish Film Has Attitude
Published On
Oct 29, 2014
Editor's Pick
Carhartt, the American outerwear and workwear brand, orders us to defy the weather in this stylishly shot film promoting its Rain Defender jackets and sweatshirts. Featuring more rain than the U.S. version of "The Killing," and filmed in unrelenting gloom by Furlined's Douglas Avery, it shows a range of blue-collar workers, from lumberjacks to snow-plow drivers, enduring the weather while attitudinal statements such as "Nobody ever built anything from inside a truck" flash across the screen. This is advertising for tough guys -- and a strong message for the brand.
Credits
- Date
- Oct 29, 2014
- Agency :
- Carhartt In-House
- Brand :
- Carhartt
- Client :
- Carhartt
- Production Company :
- Furlined
- Director :
- Douglas Avery
- Creative Director :
- Brian Bennett
- Copywriter :
- Brian Bennett
- Copywriter :
- Mike Byrne
- Copywriter :
- John Wargo
- Art Director :
- Ron Harper
- Producer :
- Randy Meza
- Production Company :
- Furlined
- Director :
- Douglas Avery
- President :
- Diane McArter
- Senior Executive Producer :
- David Thorne
- Producer :
- Greg Haggart
- Director, Photography :
- Max Goldman
- Editor :
- Nicholas Wayman Harris
- Editorial House :
- Union Editorial
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