Creating a cross-channel grilling experience for Weber
[ 21 countries online & 12 languages available ]
Nov 08, 2019
To ensure that all shops are coordinated centrally and efficiently, Weber opted for a globally standardised e-commerce solution back in 2015: Salesforce Commerce Cloud. The shops in all countries gradually made the transition to this cloud-based platform. Dept was responsible for business and project consulting, training and implementation of the new shop.
- Rapid rollouts of the online shop in 21 countries and 12 languages.
- Central coordination and control of the shop across all countries.
- Personalised marketing campaigns.
- Many countries with their own presence/shop in Weber Original Look & Feel.
- Since the introduction of Emarsys, the newsletters have also been part of the Weber brand experience.
By designing the shop according to responsive web design principles, Dept and Weber have opened up usability and this is reflected in the compatibility with different devices, making it easy to use with smartphones, tablets, laptops and desktops.