KitKat Launches New Website, the Future of Confectionery Has Arrived
The Chocolate Bar Premieres a Sleek New Site that Pokes Fun at Smartphone Marketing
Sep 06, 2013
Hot on the heels of its newly announced partnership with Android, Kit Kat debuts a new sleek, sexy and mobile-themed website. The chocolatey treat's team playfully uses mobile phone lexicon throughout the site with a landing page that presents the Kit Kat 4.4 -- using the decimals as they would typically appear in the name of an operating software update. As users navigate the site by scrolling down they experience simple type, rich visuals and smooth transitions from one section to another. The site redesign, which is a companion to the product's new "The Future of Confectionary" spot, takes the mickey out of previous smartphone and tech campaigns. In recent years, many have boasted superior designs, features and accessories and have made numerous claims to be "the future of [insert industry]."