New Zealand Lotteries : Wednesday/Thursday

A life less ordinary.

Published On
Oct 16, 2011

Editor's Pick

DDB New Zealand's spot for the New Zealand Lotteries' game Big Wednesday uses a split screen to contrast a guy's ordinary life on Wednesday with what his life on Thursday could be like if he won. Let's just say a personal wake-up call, moon buggy, travelator, motorcycle stunts and more are involved.


Oct 17, 2011
Agency :
DDB-New Zealand
Brand :
New Zealand Lotteries
Client :
New Zealand Lotteries
Executive Group Director :
Toby Talbot
Creative Director :
Regan Grafton
Copywriter :
Jonathan McMahon
Art Director :
Jonathan McMahon
Art Director :
Lisa Fedyszyn
Copywriter :
Lisa Fedyszyn
Executive Producer :
Judy Thompson
Agency Producer :
Kim Baldwinson
Production Company :
Director :
Christopher Riggert
Producer :
Jules Shelton
Executive Producer :
Rob Galluzzo
Director, Photography :
Garry Phillips
Editor :
Stewart Reeves
Visual Effects :
Fin Design
Sound Production Company :
The Coopers of Franklin Road & Liquid Studios
Sound Design :
Jon Cooper

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