Sports fans will appreciate the inside jokes in Foot Locker's campaign promoting its "week of greatness" in stores (i.e. the time of year when all the new sneakers come in). In this spot, boxer Manny Pacquiao thinks he's overheard something big's happening in the world of sport and makes an assumption. Boxing fans will know it's in reference to the showdown with Floyd Mayweather they're all so keen to see.
Further humorous spots, all by BBDO New York, also feature NBA stars Derrick Rose and Tim Duncan, in a spot where Duncan "freaks out" (or, acts a little less laid back than usual) on hearing the news, NBA star James Harden and WWE star John Cena.