Weetabix Aims to Get Kids Eating More Fruit With Funny 'Weetabuddy' Spots

BBH London's Latest Campaign Turns Cereal Into Characters

Published On
Jan 08, 2015

Editor's Pick

Weetabix aims to increase children's fruit intake at breakfast time with a campaign turns its iconic oval-shaped cereal into characters called "Weetabuddies," by adding different pieces of fruit and toppings.

The five million pound New Year's push, by BBH London, includes these cute animated TV spots that see the Weetabuddy "characters" having conversations: in this one, they're discussing "Dry January" (a hot topic in the U.K. at the moment, as various charities are urging people to give up alcohol for the whole month -- only in this case, the "Weetabuddy" is lacking milk.) Another ad sees two Weetabuddies making an awkward go of the new year.

Kids can also share their own "Weetabuddy" creations at a microsite, with daily prizes of a Weetabuddy "creator kit" for the best picture.

Credits

Date
Jan 08, 2015
Agency:
BBH-London
Brand:
Weetabix
Client:
Weetabix
Producer:
Jemima Bowers
Producer Assistant:
Alice Straker
Production Company:
th1ng
Director:
Anthony Farquhar-Smith
Producer:
Ru Warner
Director, Photography:
Malcolm Hadley
Post Production:
th1ng
Post Production:
The Mill
Editor/Editing House:
th1ng
Sound Director:
Dugal @ Wave Studios

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Project Type