Weetabix : Weetakid
Must. Feed. Weetakid.
Published On
Oct 19, 2011
Editor's Pick
A new augmented reality appfrom BBH for Weetabix lets kids take control of "Weetakid," who needs energy that can only be provided by Weetabix cereal. On the back of a Weetabix box is an illustration that will let players "fuel" their Weetakid by feeding it a bowl of cereal. When your device is pointed at the box, the Weetakid jumps out and interacts with the real world. Everyday at 5 AM, Weetakid's energy levels go down, prompting kids to reach for the cereal box every morning to "fill him up."
Credits
- Date
- Oct 20, 2011
- Brand :
- Weetabix
- Client :
- Weetabix
- Agency :
- BBH
- Creative Team :
- Felipe Guimaraes
- Creative Team :
- Lambros Charalambous
- Creative Director :
- Pablo Marques
- Creative Director :
- Dominic Goldman
- Producer :
- Daniela Michelon
- Producer :
- Joanna Osborn
- Team Manager :
- Luke Algar
- Design and Animation :
- Yum Yum London
- Game Programming :
- North Kingdom
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Project Type
