Big Macs and Fries Are on the Brain in McDonald's Smart Back-to-School Campaign

Familiar School Supplies Become Something Tasty

Published On
Sep 08, 2015

Editor's Pick

Dallas agency Moroch is behind this simple, yet delightful back-to-school campaign for McDonald's. The print ads are full of "subtle" reminders of how the Golden Arches may always be on the brain, even if you're sitting in class taking notes or listening to a lecture.

In photographs shot by Mark Ross, a cup of pencils resembles a bag of fries, a backpack recalls the fast feeder's familiar packaging, while a stack of books becomes the restaurant's beloved Bic Mac.

Credits

Date
Sep 08, 2015
Brand:
McDonald's
Client:
McDonald's
Agency:
Moroch
Executive Creative Director:
Kevin Sutton
Creative Director, Art Director:
David Soames
Creative Director, Art Director:
Dustin Taylor
Photographer:
Mark Ross
Producer:
Kyle Spaulding
Project Manager:
Emma Ramos
Social Media Content Specialist:
Katie Bevan

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Project Type