This Touching Short Film About Love and Home Is Actually an Ad (for British Airways)
Airline Is Reaching Out to Expats With Long-Form Content
Published On
Nov 12, 2014
Editor's Pick
British Airways is reaching out to expatriates with this beautifully filmed piece of online content, "The Welcome of Home." It tells the touching story, in documentary style, of a second-generation expatriate Indian, Chitra, and her journey from Canada back to see her family in India.
Like recent efforts from the likes of Airbnb and Google, it turns a personal story into a long-form ad with little overt branding. The film, sensitively done in a low-key style, was created by BBH London and directed by BAFTA-nominated documentary makers Wilkins and Maguire.
Credits
- Date
- Nov 12, 2014
- Agency :
- BBH-London
- Brand :
- British Airways
- Client :
- British Airways
- Creative Team :
- Harry Orton
- Creative Team :
- Robin Warman
- Executive Creative Director :
- Ewan Patterson
- Director, Strategy :
- Mark Aronson
- Business Lead :
- Richard Lawson
- Team Manager :
- Jonny Price
- Team Director :
- Leonora Hopkins
- Producer :
- Chris Watling
- Producer Assistant :
- Adam Reid
- Production Company :
- Stink
- Director :
- Wilkins and Maguire
- Executive Producer :
- Jon Chads
- Producer :
- Jonny Kight
- Director, Photography :
- Luke Jacobs
- Post Production :
- Electric Theatre Collective
- Editor/Editing House :
- Patric Ryan, Marshall Street Editors
- Sound Director :
- Factory
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Industry
Project Type
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