This Touching Short Film About Love and Home Is Actually an Ad (for British Airways)

Airline Is Reaching Out to Expats With Long-Form Content

Published On
Nov 12, 2014

Editor's Pick

British Airways is reaching out to expatriates with this beautifully filmed piece of online content, "The Welcome of Home." It tells the touching story, in documentary style, of a second-generation expatriate Indian, Chitra, and her journey from Canada back to see her family in India.

Like recent efforts from the likes of Airbnb and Google, it turns a personal story into a long-form ad with little overt branding. The film, sensitively done in a low-key style, was created by BBH London and directed by BAFTA-nominated documentary makers Wilkins and Maguire.


Nov 12, 2014
Agency :
Brand :
British Airways
Client :
British Airways
Creative Team :
Harry Orton
Creative Team :
Robin Warman
Executive Creative Director :
Ewan Patterson
Director, Strategy :
Mark Aronson
Business Lead :
Richard Lawson
Team Manager :
Jonny Price
Team Director :
Leonora Hopkins
Producer :
Chris Watling
Producer Assistant :
Adam Reid
Production Company :
Director :
Wilkins and Maguire
Executive Producer :
Jon Chads
Producer :
Jonny Kight
Director, Photography :
Luke Jacobs
Post Production :
Electric Theatre Collective
Editor/Editing House :
Patric Ryan, Marshall Street Editors
Sound Director :

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Project Type