This Touching Short Film About Love and Home Is Actually an Ad (for British Airways)
Airline Is Reaching Out to Expats With Long-Form Content
Nov 12, 2014
British Airways is reaching out to expatriates with this beautifully filmed piece of online content, "The Welcome of Home." It tells the touching story, in documentary style, of a second-generation expatriate Indian, Chitra, and her journey from Canada back to see her family in India.
Like recent efforts from the likes of Airbnb and Google, it turns a personal story into a long-form ad with little overt branding. The film, sensitively done in a low-key style, was created by BBH London and directed by BAFTA-nominated documentary makers Wilkins and Maguire.