Sonos Crashes Apple's HomePod Launch With a Curious Playlist and Warm Welcome at Grand Central
Speaker Brand Gets Cheeky on Twitter and in OOH Ads
Feb 09, 2018
Apple's smart speaker the HomePod became widely available today, so following the teasing, two-for-one offer of its own smart device last month, Sonos continued to lovingly dig at the tech giant with a dedicated playlist and a warm welcome, of sorts, in New York's Grand Central Station.
This morning, Sonos tweeted to Apple a cheery #GoodLuck along with its own playlist, though the song titles might show the high-end speaker brand's true intentions. Meanwhile, the out of home ads currently surrounding the Grand Central Apple Store feature Sonos speakers alongside copy : "The Smarter Speaker plays in every room" and "The Smarter Speaker plays over 80 music services." FYI, Apple's device doesn't have multi-room functionality and Siri can only work with Apple Music.