Taco Bell Is Making a Huge Deal About Its Only Branch in the Balkans
The Only Burrito in a 750-Mile Radius
Sep 27, 2017
If you live in America and love Taco Bell, you're lucky. If you live in Eastern Europe, not so much.
The chain is opening its first branch in Bucharest, Romania, and has worked out that it's going to be the only one in a 1208km (750 mile) radius. So, to spread the word, agencies McCann Bucharest and MRM/Romania have devised a campaign around that. It includes outdoor ads in cities including Vienna (518 miles away), Budapest (a mere 396 miles away) and Prague (812 miles away) directing people to Taco Bell, as well as a social media video, seen here, which has fun with the idea that Romania is always the last to get anything, but not this time.