McDonald's World Cup reminds you it's there for 24 hours of soccer
Ad by Leo Burnett reminds you of different ways you can feast off the Golden Arches during the tournament
Editor's Pick
McDonald's reminds viewers it's there for 24 hours a day during the World Cup in an international ad out of Leo Burnett London.
The film shows soccer fans in different countries around the world as they celebrate, commiserate and watch the game, day and night, with McDonald's food there as an accompaniment at any hour. As befits a global tournament and different time zones, there are people having breakfast at a McDonald's restaurant in full fan regalia, office-workers watching a match with McDonald's take-out, fans picking up a quick drive-thru and more.
Novemba at Academy Films directs the ad, set to a Russian-flavored soundtrack and including mobile-style video clips, and Snapchat-style graphics overlaid on some of the imagery. It's a colorful portrayal of the global nature of soccer fandom, capturing the building excitement of a goal being scored.
Alongside the film, 10-second cutdowns specifically showcase each of the individual ways that McDonald's is there for fans during the tournament, including 24-hour restaurants, breakfast, takeout and more.
Credits
- Date
- Jun 14, 2018
- Brand :
- McDonald's
- Agency :
- Leo Burnett-London
- Senior Director, Global Brand :
- Steve Hill
- Head of Global Alliances :
- John Lewicki
- Marketing Manager, Global Sports :
- Victoria Stasevicius
- Manager, Global Brand :
- Jacqueline Berger
- Chief Creative Officer :
- Chaka Sobhani
- Senior Creative :
- James Millers
- Senior Creative :
- Andrew Long
- Board Account Director :
- Victoria Reiz
- Account Director :
- Steve Halliday
- Senior Account Manager :
- Steph Bates
- Account Executive :
- Laura Taylor
- Planning Director :
- Max Keane
- Senior Planner :
- Will Moore
- Project Manager/Digital Producer :
- Timothy Wilks
- Head of Design :
- Phil Bosher
- Designer :
- Justin Bray
- Designer :
- Ron Morrison
- Agency Producer :
- Bruce Macrae
- Director :
- Novemba
- Production Company :
- Academy Films
- Producer :
- Steve Overs
- Editor :
- Stephen Dunne
- Edit Company :
- The Whitehouse Post
- Post Production :
- Grace Thorpe
- Post Production :
- MPC
- Sound Design :
- Simon Capes
- Sound Design :
- Soho Square Studios
- Director, Photography :
- Xavier
- Media Planning/Buying :
- OMD Global
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