McDonald's World Cup reminds you it's there for 24 hours of soccer

Ad by Leo Burnett reminds you of different ways you can feast off the Golden Arches during the tournament

Published On
Jun 14, 2018

Editor's Pick

McDonald's reminds viewers it's there for 24 hours a day during the World Cup in an international ad out of Leo Burnett London.

The film shows soccer fans in different countries around the world as they celebrate, commiserate and watch the game, day and night, with McDonald's food there as an accompaniment at any hour. As befits a global tournament and different time zones, there are people having breakfast at a McDonald's restaurant in full fan regalia, office-workers watching a match with McDonald's take-out, fans picking up a quick drive-thru and more.

Novemba at Academy Films directs the ad, set to a Russian-flavored soundtrack and including mobile-style video clips, and Snapchat-style graphics overlaid on some of the imagery. It's a colorful portrayal of the global nature of soccer fandom, capturing the building excitement of a goal being scored.

Alongside the film, 10-second cutdowns specifically showcase each of the individual ways that McDonald's is there for fans during the tournament, including 24-hour restaurants, breakfast, takeout and more.

Credits

Date
Jun 14, 2018
Brand:
McDonald's
Agency:
Leo Burnett-London
Senior Director, Global Brand:
Steve Hill
Head of Global Alliances:
John Lewicki
Marketing Manager, Global Sports:
Victoria Stasevicius
Manager, Global Brand:
Jacqueline Berger
Chief Creative Officer:
Chaka Sobhani
Senior Creative:
James Millers
Senior Creative:
Andrew Long
Board Account Director:
Victoria Reiz
Account Director:
Steve Halliday
Senior Account Manager:
Steph Bates
Account Executive:
Laura Taylor
Planning Director:
Max Keane
Senior Planner:
Will Moore
Project Manager/Digital Producer:
Timothy Wilks
Head of Design:
Phil Bosher
Designer:
Justin Bray
Designer:
Ron Morrison
Agency Producer:
Bruce Macrae
Director:
Novemba
Production Company:
Academy Films
Producer:
Steve Overs
Editor:
Stephen Dunne
Edit Company:
The Whitehouse
Post Production:
Grace Thorpe
Post Production:
MPC
Sound Design:
Simon Capes
Sound Design:
Soho Square Studios
Director, Photography:
Xavier
Media Planning/Buying:
OMD Global

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Project Type
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