WeSC : KarmaTech

Social media via your shoe

Published On
Jan 25, 2011

Editor's Pick

Imagine a shoe that can update your Facebook status, get you a discount at a coffee bar or put your picture on Flickr.

Students at Swedish agency Hyper Island developed this concept for shoe brand WeSC, describing it as 'a social take on Nike+'. The idea is to place an RFID (radio frequency identification) tag in a shoe . The KarmaTech shoe can be placed on a reader (for example, on a mat) to update the wearer's Facebook or Twitter status. It could also get them special entry to an event or free products. They could even make a Facebook friend request, if they stand on the mat with a new friend.

Credits

Date
Jan 25, 2011
Brand:
WeSC
Client:
WeSC
Agency:
Hyper Island, Stockholm
Creative:
Hampus Lemhag
Creative:
Mikael Naslund
Creative:
Anna Andersson
Creative:
Kris Bengtson
Creative:
Pier Madonia
Creative:
Bodil Gustafsson Furst

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