WestJet Plays Santa At The Baggage Carousel

Canadian Airline Asks Passengers What They Want, Then Delivers It On Arrival

Published On
Dec 09, 2013

Editor's Pick

Will baggage claim be the vending machine of 2014? Hot on the heels of Zappos' Wheel Of Fortune game at the carousel, Canadian budget airline WestJet decided to play Santa and grant travelers their Christmas wishes, in a stunt that makes pre-holiday travel actually look fun.

WestJet invited passengers on two different flights to Calgary to speak to a virtual "Santa" via an interactive screen before they boarded the plane, and tell him want they were wanted for Christmas. Little did they know that on arrival at their destination, their requests would coming tumbling onto the baggage carousel, all neatly wrapped up. Some 150 WestJet employees rushed to retail partners BestBuy and CrossIron Mills while the plane was in the air and (perhaps this is the real miracle) managed to buy all the gifts requested -- including a snowboard, tablet computers and a big screen TV.

Take a look at the "Making Of" Video to explain how it was done, and how sharing the video via social media will help WestJet bring families together. The airline promised that once the video hits 200,000 views on YouTube, it will start giving out free flights to families in need via its partnership with Ronald McDonald House Charities. It's already reached over 900,000.

The activity was by PR agency Mosaic, with video produced by Studio M and Globacore Interactive Technologies handling the virtual Santa booth.

Credits

Date
Dec 09, 2013
Brand:
West Jet
Client:
West Jet
Agency:
Mosaic

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Project Type