WestJet has created a night light to keep guests connected to their families

The Flight Light will help business travelers share their journey with their children

Published On
Jun 06, 2019


WestJet takes great care to ensure that the needs of every guest are met. Sometimes, that means taking care of their guests’ families. Any parent who travels for work knows that nothing is harder than being away from your family. WestJet wanted to create something that would make business travel easier on parents and their children.

To help make business travel easier on families, Rethink worked with WestJet to create the Flight Light: a nightlight that uses live flight data to project parents’ flight paths onto their child’s bedroom ceiling. Kids can watch their parents fly around the world, and better yet, see how close they are to coming home. When the flight path isn’t being projected, the device has a detachable torch that kids can use to make adventures of their own.







Jun 06, 2019
Agency :
Client :
CCO / Partner :
Aaron Starkman
CCO / Partner :
Christina Yu
CD :
Dhaval Bhatt
Writer :
Geoff Baillie
Art Director :
Alexandra McGuirk-Penedo
Planner :
Sean McDonald
Planner :
Hannah Newport
Account Director :
Amanda Dornan
Account Manager :
Sara Lemmermeyer
Product Development :
Frolic Studio - Amsterdam
Producer :
Francesca Marchese
Director :
Duncan Christie
Editor :
Allison Gordon
Audio :
Grayson Matthews
Agency Producer :
Kyle Hicks
Agency Producer :
Sarah Vingoe
Casting :
Mann Casting
Colour :
Phil Choe
Colour :
Nice Shoes

Need a credit fix? Contact the Creativity Editors

Project Type