Sneakiness, Theft, and Deceit... Things People Are Willing to do for Mac & Cheese
New CP&B Spot Shows The Terrible Things People Will Do for Carbs
Jan 30, 2014
Who doesn't love Kraft's Macaroni and Cheese? The brand we all remember growing up with has launched a funny commercial highlighting the lengths people will go to in order to get their hands on the gooey, creamy and cheesy grub.
The spot, directed by Hank Perlman of Hungry Man LA features scenes showing people doing the worst things ever -- from a tall grocery shopper grabbing a box from the top shelf for a lady, but taking it for himself to a mom who helps herself to a bite while doing dishes.
What I did for Love," originally written by Marvin Hamlisch and Edward Kleban in 1975, provides the soundtrack. CP&B is the agency.