Chairs Are Our Real Overlords in Coke Ad

Do something that will take their power away

Published On
Mar 20, 2013

Editor's Pick

Coca-Cola pulls a Facebook and cryptically focuses on the lowly piece of furniture known as a chair in this majestic ad from Publicis Spain and directed by Agosto's Nacho Gayan. A young man who is toiling in the office late at night is brought into the powerful inner sanctum of the four-legged beings that have been controlling us with their plushy offerings for years--until he asks a simple question that topples their power structure forever. The ad is the latest example of the soft drink giant's attempt to address obesity issues.

Credits

Date
Mar 20, 2013
Brand:
Coca-Cola
Client:
Coca-Cola
Agency:
Publicis-Spain
Client:
Ismael Pascual
Client:
Carmen Lorenzo
Creative:
Alexandre Okada
Agency Producer:
Jorge Minguela
Production House:
Agosto
Director:
Nacho Gayan
Producer:
Toni Moreno
Director, Photography:
Martin Ruhe
Music:
Carlos Jean
Post Producer:
Imasblue
Post Producer:
El Ranchito
Creative:
Miguel Angel Furones

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Project Type