Dell and Intel Want Viewers to Create Characters for 2015 Social Film

'Maleficent' director, Colin Hanks, J.K. Simmons Also Join Latest Edition of Pereira & O'Dell Campaign

Published On
Jan 13, 2015

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Actors Colin Hanks ("Fargo"), J.K. Simmons ("Whiplash") and Catherine O'Hara ("Best in Show") and Oscar-winning VFX artist/director Robert Stromberg ("Maleficent") have signed on "What Lives Inside," the latest social film campaign from Pereira & O'Dell. The 2015 effort tells the story of an aimless son Taylor (Hanks) and his less-than-involved dad (Simmons), a puppeteer celebrated for his creativity. Taylor finally gets to know his father much better only after his passing, when he happens upon a mysterious world his dad had created. See a behind-the-scenes film here.

Like the previous campaigns, "What Lives Inside," will recruit viewers to take part in the creation of the film, this time, by submitting character ideas and drawings to be included into the story. Their ideas will be accepted starting January 13 through March 9. Mr. Stromberg, featured in the trailer above, will personally select the drawings and characters to appear in the film. The campaign promotes what Dell bills as "the world's thinnest tablet," the Dell Venue 8 7000 Series tablet with an Intel RealSense Snapshot Depth Camera.

"The story has become a very personal journey for me," Mr. Stromberg said in a statement. "As a working father in Hollywood, I can relate to the father's struggles in the movie, which made me very passionate about how the characters evolved. I am also extremely excited about the prospect of directing a social film and find myself daily thinking of ways to increase fan involvement in the film. This unique format will allow us to bridge the emotional and fantasy elements to create something not only unforgettable, but personal."


Jan 13, 2015
Brand :
Client :
Agency :
Pereira O'Dell
Executive Creative Director :
Jaime Robinson
Creative Director :
Rob Lambrechts
Creative Director :
Jason Apaliski
Co-Director, Client Services :
Henry Arlander
Director, Production :
Jeff Ferro
Senior Producer :
Elisa Moore
Senior Integrated Producer :
Erin Davis
Production Intern :
Josh Diaz
Business Affairs :
Russ Nadler
Production Company :
RSA Films
Director :
Robert Stromberg
President :
Jules Daly
Executive Producer :
Tracie Norfleet
Producer :
Jan Wieringa
Visual Effects :
Creative Director :
Paul O'Shea
Visual Effects Supervisor :
Ross Denner
Managing Director :
Andrew Bell
Senior Producer :
Nicole Fina
Junior Producer :
Nicole Saccardi
Edit and Title Design :
Editor :
Rick Pearson
Assistant Editor :
Sean Thompson
Creative Director :
Tony Liu
Creative Director :
PJ Richardson
Executive Producer :
Michael Bennet
Senior Producer :
Dan Masciarelli
Mix and Sound Design :
Executive Producer :
Scott Ganary
Sound Designer and Mixer :
Rommel Molina
Sound Designer :
Nicholas Interlandi
Sound Design :
Jeff Martin
Executive Producer of Mix :
Erin Reilly
Interactive Production Company :
Executive Producer :
Fredrik Frizell
Executive Producer :
Eric Shamlin
Senior Producer :
Kelsey Reddicks
Producer :
Callan Koenig
User Experience Architect :
Wai Shun Yeong
Creative Director :
Zach Richter
Art Director :
Abe Cortes
Tech Director :
Ola Björling
Developer :
Jin Kim

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