General Electric Uses a Kid to Explain its Business to You

BBDO Tries to Communicate, What, Exactly, the $140 Billion Company Does

Published On
Feb 06, 2014

Editor's Pick

General Electric? What's that? It can be difficult to explain just what this ginormous conglomerate really does. So the brand tapped BBDO to explain. The agency used the voice of a child, narrating a fantastical sequence that explains what her mom, a GE employee, really does, from building underwater power sources fueled by moonlight; connecting health-care institutions through mobile devices; and helping create environmentally friendly trains. Read more about the spot on


Feb 06, 2014
Brand :
Client :
Agency :
Worldwide Chief Creative Officer :
David Lubars
Chief Creative Officer :
Greg Hahn
Senior Creative Director :
Eric Cosper
Senior Creative Director :
Michael Aimette
Group Executive Producer :
Anthony Nelson
Creative Director/ Copywriter :
Nick Sonderup
Creative Director, Art Director :
Eric Goldstein
Head of Music Production :
Rani Vaz
Production Company :
Director :
Dante Ariola
Director, Photography :
Benoit Delhomme
Music House :
Barking Owl
Edit House :
The Whitehouse Post
Editor :
Rick Lawley
Visual Effects House :
Method Studios
Audio Mix :
Heard City
Mixer :
Phillip Loeb

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Project Type