General Electric Uses a Kid to Explain its Business to You
BBDO Tries to Communicate, What, Exactly, the $140 Billion Company Does
Feb 06, 2014
General Electric? What's that? It can be difficult to explain just what this ginormous conglomerate really does. So the brand tapped BBDO to explain. The agency used the voice of a child, narrating a fantastical sequence that explains what her mom, a GE employee, really does, from building underwater power sources fueled by moonlight; connecting health-care institutions through mobile devices; and helping create environmentally friendly trains. Read more about the spot on AdAge.com.