General Electric? What's that? It can be difficult to explain just what this ginormous conglomerate really does. So the brand tapped BBDO to explain. The agency used the voice of a child, narrating a fantastical sequence that explains what her mom, a GE employee, really does, from building underwater power sources fueled by moonlight; connecting health-care institutions through mobile devices; and helping create environmentally friendly trains. Read more about the spot on AdAge.com.