GE Asks What Would Happen If Light Could Seek Dark in Inspiring New Ad
Dante Ariola Directs Latest Spot From BBDO NY
Jul 16, 2014
GE's latest spot from BBDO NY uses VFX to great effect to as a teacher in a classroom poses some imaginative questions about the future of energy. As she speaks, the possibilities are illustrated on screen. For example, as she asks, "What if light could seek dark?" we see the lights from several streetlamps detach themselves and fly away together to illuminate an African village. The end line is "Imagination is taking energy to new places." The spot was directed by Dante Ariola of MJZ, with VFX by Method Studios.