Nutro : What's Real? What's Not?

The Truman Show... for dogs.

Published On
Aug 16, 2011

Editor's Pick

Dog food-maker Nutro and BBDO San Francisco want you to question what real is. In a new television spot directed by Iain MacKenzie, a dog owner is seen playing fetch with her pup when the stick she's throwing gets caught in Truman Show-esque barrier.

The message: Just like The Matrix fools you, so can your dog food. Nutro's products are all-natural and real, the way you should expect your reality to be.


Aug 17, 2011
Brand :
Client :
Agency :
BBDO-San Francisco
Executive Creative Director :
Mike McKay
Creative Director/Writer :
Jack Harding
Associate Creative Director, Art Director :
Page Kishiyama
Producer :
Lindsey Wood
Production Company :
Paydirt Productions
Executive Producer :
Jonathan Ker
Producer :
Skot Bright
Editorial :
Union Editorial
Editor :
Producer :
Rob McCool
Visual Effects :
Resolution LA
Mix :
Play Santa Monica
Music Company :
Director :
Iain Mackenzie

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Project Type