Black And White Spot Promotes New Everyday Credit Card
Feb 28, 2014
Oscar night saw the debut of this black and white spot for American Express starring Tina Fey and promoting its new Everyday credit card. With the new card, card holders will get 20 percent bonus reward points after making 20 or more purchases in a single billing cycle. In the spot, Fey uses the card to pay for her "20", as she does her errands in typically witty style. They include buying zit cream for "chin acne", taking her clothes to the dry cleaner with her real-life daugher, Alice, getting her nails done, munching on pot pourri because she's "hangry", and buying a giant pillow which she christens "Fernando". You can read more about the campaign over at Ad Age.