LinkedIn Turns Resumes Into Stories In TV Brand Campaign

Ads Bring a More Human Face to the Brand

Published On
Jun 03, 2014

Editor's Pick

As social media brands go, LinkedIn has always had something of a worthy and serious brand persona. So it's turned to advertising to demonstrate the human stories behind the resumes uploaded to its site, launching a UK brand campaign by Beattie McGuinness Bungay. A series of member-narrated films, including this one, featuring a product developer at Innocent, explore people's work careers by literally "rewinding" back to their childhood, and following their dream of what they wanted they wanted to do through their various job titles into the present day. Of course, there's mention of how using LinkedIn has helped them fulfil their dreams; but the format definitely brings a more human face to the brand.