In this spot highlighting its Paralympic sponsorship, Samsung focuses on the challenges Paralympian winter athletes have to face -- just not the ones you were expecting. The spot, entitled: "What's Your Problem? Sport Doesn't Care" shows a lineup of different athletes complaining about various aspects of competing -- the wind, the cold, the early -- making the point that we all have problems to cope with, but sport makes no distinctions. It was created by 72andSunny Amsterdam and direced by Smuggler's Henry-Alex Rubin.
The athletes featured are Australian skier Jessica Gallagher, Korean sledge hockey player Seung-Hwan Jung, US Snowboard Cross competitor Evan Strong, German skier Anna Schaffelhuber, Polish cross-country skier Katarzyna Rogowiec and Canadian sledge hockey player Greg Westlake.