Samsung Explores Athletes' Other Problems In Paralympics Campaign

Six Paralympians Feature In 72andSunny Spot

Published On
Feb 27, 2014

Editor's Pick

In this spot highlighting its Paralympic sponsorship, Samsung focuses on the challenges Paralympian winter athletes have to face -- just not the ones you were expecting. The spot, entitled: "What's Your Problem? Sport Doesn't Care" shows a lineup of different athletes complaining about various aspects of competing -- the wind, the cold, the early -- making the point that we all have problems to cope with, but sport makes no distinctions. It was created by 72andSunny Amsterdam and direced by Smuggler's Henry-Alex Rubin.

The athletes featured are Australian skier Jessica Gallagher, Korean sledge hockey player Seung-Hwan Jung, US Snowboard Cross competitor Evan Strong, German skier Anna Schaffelhuber, Polish cross-country skier Katarzyna Rogowiec and Canadian sledge hockey player Greg Westlake.


Feb 27, 2014
Agency :
Brand :
Client :
Executive Creative DIrector/Writer :
Carlo Cavallone
Creative Director/Designer :
Paulo Martins
Writer :
Yann Corlay
Designer :
Wendy Richardson
Film Producer :
Eline Baker
Production Company :
Director :
Henry-Alex Rubin
Producer :
Ramon Leakey
Director, Photography :
David Devlin
Editor :
Russell Icke
Editorial Company :
The Whitehouse Post
Assistant Editor :
Iain Whitewright
Executive Producer :
Lisa Kenrick
Post House :
Glassworks Amsterdam
Executive Producer :
Armand Weeresinghe
Colorist :
Scott Harris
Flame Artist :
Kyle Obley
Flame Artist :
Urs Furrer
Flame Artist :
Bob Roijen
Music Company :
Composer :
Daniel Berridge

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