Samsung Explores Athletes' Other Problems In Paralympics Campaign
Six Paralympians Feature In 72andSunny Spot
Feb 27, 2014
In this spot highlighting its Paralympic sponsorship, Samsung focuses on the challenges Paralympian winter athletes have to face -- just not the ones you were expecting. The spot, entitled: "What's Your Problem? Sport Doesn't Care" shows a lineup of different athletes complaining about various aspects of competing -- the wind, the cold, the early -- making the point that we all have problems to cope with, but sport makes no distinctions. It was created by 72andSunny Amsterdam and direced by Smuggler's Henry-Alex Rubin.
The athletes featured are Australian skier Jessica Gallagher, Korean sledge hockey player Seung-Hwan Jung, US Snowboard Cross competitor Evan Strong, German skier Anna Schaffelhuber, Polish cross-country skier Katarzyna Rogowiec and Canadian sledge hockey player Greg Westlake.