Ivory : When Dirt Changes
Soaps on a soapbox.
Published On
Oct 03, 2011
Editor's Pick
Ivory brings simple back with two minimalist TV spots from Wieden + Kennedy. Part of a new television campaign for the soap brand, the two 15-second spots feature animated bars of soap fitting together to spell it out for you: When it comes to soap, simpler is better.
The campaign also includes print, outdoor and digital executions.
Credits
- Date
- Oct 04, 2011
- Brand :
- Ivory
- Client :
- Ivory
- Agency :
- Wieden & Kennedy
- Creative Director :
- Danielle Flagg
- Creative Director :
- Karl Lieberman
- Copywriter :
- Jennie Hayes
- Copywriter :
- Craig Love
- Art Director :
- Johan Arlig
- Art Director :
- Kelly Wright
- Art Director :
- Ayse Altinok
- Typographer :
- Garage Bold
- Project Manager :
- Andrea Nelsen
- Art Buyer :
- Amy Carleton
- Photographer :
- Carl Kleiner
- Executive Creative Director :
- Mark Fitzloff
- Executive Creative Director :
- Susan Hoffman
- Retouching :
- Wieden & Kennedy
- Retoucher :
- Kyle Pero
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Project Type
