California Lottery Says That Giving Lottery Tickets is Good as Winning the Lottery

David & Goliath Launches New Xmas Spot

Published On
Nov 25, 2013

Editor's Pick

California Lottery takes a slightly different tack in a new holiday spot by David & Goliath, directed by The Guard Brothers, out of Smuggler. The category usually features the joy of someone winning the lottery -- this one, however, chooses to focus on the joy of giving. An older man's lonely life is chronicled nicely in the commercial. As he heads home, he finds a present on his door -- one left by his young neighbor.

Credits

Date
Nov 25, 2013
Brand:
California Lottery
Client:
California Lottery
Agency:
David & Goliath
Chief Creative Officer:
David Angelo
Executive Creative Director/Production:
Colin Jeffery
Creative Director, Art Director:
Eron Broughton
Art Director:
Shaun Wright
Copywriter:
Peter Hughes
Production Company:
Smuggler
Director:
The Guard Brothers
Director, Photography:
Joost Van Gelder
Managing Partner:
Brian Carmody
Executive Producer:
Alison Kunzman
Executive Producer:
Carole Hughes
Line Producer:
Alexandra Lisee
Editorial:
Spinach

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Project Type