California Lottery Says That Giving Lottery Tickets is Good as Winning the Lottery

David & Goliath Launches New Xmas Spot

Published On
Nov 25, 2013

Editor's Pick

California Lottery takes a slightly different tack in a new holiday spot by David & Goliath, directed by The Guard Brothers, out of Smuggler. The category usually features the joy of someone winning the lottery -- this one, however, chooses to focus on the joy of giving. An older man's lonely life is chronicled nicely in the commercial. As he heads home, he finds a present on his door -- one left by his young neighbor.

Credits

Date
Nov 25, 2013
Brand :
California Lottery
Client :
California Lottery
Agency :
David & Goliath
Chief Creative Officer :
David Angelo
Executive Creative Director/Production :
Colin Jeffery
Creative Director, Art Director :
Eron Broughton
Art Director :
Shaun Wright
Copywriter :
Peter Hughes
Production Company :
Smuggler
Director :
The Guard Brothers
Director, Photography :
Joost Van Gelder
Managing Partner :
Brian Carmody
Executive Producer :
Alison Kunzman
Executive Producer :
Carole Hughes
Line Producer :
Alexandra Lisee
Editorial :
Spinach

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Project Type