Backus SABMiller: Where is My Otorongo?
Published On
Mar 14, 2016
Description
The Peruvian jaguar, otorongo, is disappearing. To mirror the problem, San Juan beer removed it from its labels and replaced it with ordinary animals.
Credits
- Date
- Mar 14, 2016
- Agency :
- FCB
- Chief Creative Officer :
- Humberto Polar
- Executive Creative Director :
- Flavio Pantigoso
- Creative Director :
- Vctor Vlez
- Copywriter :
- Jorge Bryson
- Brand :
- Backus SABMiller
- Client :
- Backus SABMiller
- Copywriter :
- Tony Ramos
- Art Director :
- Julio Oshiro
- Art Director :
- Alejandro Bottas
- Agency Director, Production :
- Alonso Palomino
- Agency Producer :
- Sebastin Salinas
- Below the Line Production :
- Andrea Lenz
- Account Director :
- Lorena Oxenford
- Account Executive :
- Tania Rosales
- Production House :
- Espritu
- Director :
- Tito Kster
- Director, Photography :
- Luis Zelada
- Executive Producer :
- Paola Paz
- Audio Producer :
- La Sonora
- Music :
- Gonzalo Polar
- Client Approval :
- Miguel Merino
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Project Type