Backus SABMiller: Where is My Otorongo?

Published On
Mar 14, 2016


The Peruvian jaguar, otorongo, is disappearing. To mirror the problem, San Juan beer removed it from its labels and replaced it with ordinary animals.


Mar 14, 2016
Agency :
FCB Mayo-Peru
Chief Creative Officer :
Humberto Polar
Executive Creative Director :
Flavio Pantigoso
Creative Director :
Vctor Vlez
Copywriter :
Jorge Bryson
Brand :
Backus SABMiller
Client :
Backus SABMiller
Copywriter :
Tony Ramos
Art Director :
Julio Oshiro
Art Director :
Alejandro Bottas
Agency Director, Production :
Alonso Palomino
Agency Producer :
Sebastin Salinas
Below the Line Production :
Andrea Lenz
Account Director :
Lorena Oxenford
Account Executive :
Tania Rosales
Production House :
Director :
Tito Kster
Director, Photography :
Luis Zelada
Executive Producer :
Paola Paz
Audio Producer :
La Sonora
Music :
Gonzalo Polar
Client Approval :
Miguel Merino

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