Brazil's Valongo International Image Festival is trying to raise its profile for its second year, with a bizarre, gorgeously crafted spot that wonders why you didn't know the event was happening.
Directed by Giomi at Landia for agency Africa, the film revolves around a bald, androgynous character who is constantly asked in accusatory fashion by the narrator "where were you?"--i.e., why didn't he know the festival was going on.
It takes us through all sorts of scenarios as to why he wasn't there-- was he on Mars, on a sabbatical, stuck in a pit, freelancing as a monk or "hibernating among bears in the forests of Russia?"--but illustrates them in an off-the-wall, often overtly sexual way.
It's like the most arthousey arthouse movie ever-- but that's presumably the point, considering the festival's content and its likely audience. It takes place from Oct. 4 to 8 in Santos, Brazil, featuring exhibitions, talks, workshops, concerts and performances, with national and international guests. And now, you know about it.