Delta : Where Your Bag Goes
The other journey.
Published On
Jan 04, 2012
Editor's Pick
Where does your bag go after it leaves you and goes into the mysterious hinterland behind check-in? This online film for Delta by Wieden + Kennedy New York sets out to show us.
Delta's Fly Delta app, developed by AKQA and launched last year, now has a feature allowing customers to track their baggage. iPhone users can scan the bar code on their baggage receipt to track their bags. To highlight the feature, W+K strapped six cameras to a bag travelling from Atlanta to New York, and let it film the places we never see.
Credits
- Date
- Jan 05, 2012
- Brand :
- Delta
- Client :
- Delta
- Agency :
- Wieden & Kennedy - New York
- Creative Director :
- John Parker
- Creative Director :
- Sean McLaughlin
- Creative :
- Jamie Carreiro
- Producer :
- Ian Davis
- Executive Creative Director :
- Ian Reichenthal
- Agency Head of Content :
- Gary Krieg
- Editorial Company :
- Joint Editorial
- Editor :
- Andrew Robertson
- Post Producer :
- Michelle Carman
- Artist :
- Tycho
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