The Story of Johnnie Walker, in Beautiful Illustrations

Adrenaline Tells a Tale of Two Centuries

Published On
Oct 16, 2013

Editor's Pick

Johnnie Walker and Adrenaline tell the tale of how the whiskey came to be, via a lovely animated film that begins in 1819, when a then-14 year old John Walker took the reins of the family business, and applied a talent for blending teas into something a little more lucrative -- blending scotch. The black-and-white graphics are a history of the brand from the last two centuries. Directed by Pete Berthold, it's a lovely piece of film that defines the company's journey.

The film is a digital extension of the "Keep Walking" campaign and runs on JohnnieWalker.com and on Youtube. At House of Walker events, the brand also showcases an interactive version of the film, which consumers can navigate via gesture and Leap Motion controls.

Credits

Date
Oct 16, 2013
Brand:
Johnnie Walker
Client:
Johnnie Walker
Director:
Pete Berthold
Chief Creative Officer:
Darren Moran
Executive Creative Director:
John Steward
Senior Art Director:
Matt Lucero
Junior Art Director:
Jonathan Ong
Copywriter:
Adam Leong
Executive Digital Producer:
Rich Rama
Associate Creative Director, Motion Designer:
Peter Berthold
Creative Technology Director:
Eric Bowers
Interaction Designer:
Rui Pereira
CG/compositing artist:
Paul Fiterson
CG/compositing artist:
Adam Levine
CG Artist:
Emilio Carnero
CG Artist:
Igor Severic
Music Supervision:
Adam Lawrence
Sound Design:
Eric Thompson
Agency:
Adrenaline

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Project Type