Leaving the island realm of "Get the Glass" for a big tall taste of rock n' roll heaven, Goodby's latest Got Milk? initiative tells us the tale of fictitious, flamboyant glam rocker White Gold.
While the integrated campaign features spots, music videos and print work, the web destination provides the whole story through several sections of video content, easter eggs and downloads that'll absorb many hours.
With white being the overriding color scheme, visitors are steered through a grandiose, heavenly rock saga that includes the amusing interactive video "Is It Me, Or Do You Love My Hair?", a "River of Time" section that steers you through the history and milk-themed discography of White Gold and a photo shoot. Along the way, you can unlock various medallions which will take you further into the site.