AT&T's Chatty Kids Return for Mother's Day Hugs
AT&T changes up things in new 'It's Not Complicated' execution
Published On
May 08, 2013
Editor's Pick
AT&T takes a break from shilling phones and gives some love to mom instead, with a new execution from BBDO's adorable "It's Not Complicated" campaign in which moderator Beck Bennett asks a new crew of smart, lippy kids, "Who gives the best hugs?" Their answers, not surprisingly, will melt you.
The spot, again directed by Caviar's Jorma Taccone, will air Friday through Mother's Day on Sunday, and has a digital component that lets you "personalize" an e-card that can be shared via social media or email.
Credits
- Date
- May 09, 2013
- Brand :
- AT&T
- Client :
- AT&T
- Agency :
- BBDO-New York
- Chief Creative Officer :
- David Lubars
- Executive Creative Director :
- Erik Fahrenkopf
- Executive Creative Director :
- LP Tremblay
- Creative Director :
- Alex Russel
- Associate Creative Director, Art Director :
- Mike Hanley
- Associate Creative Director, Art Director :
- Jesse Snyder
- Associate Creative Director, Copywriter :
- Mark Billows
- Executive Producer :
- Julie Collins
- Producer :
- Jessica Jacklin
- Director :
- Jorma Taccone
- Production Company :
- Caviar
- Director, Photography :
- Damian Acevedo
- Executive Producer :
- Michael Sagol
- Line Producer :
- BP Cooper
- Editor :
- Chris Huth
- Editor :
- Paul Snyder
- Executive Producer :
- Krystn Wagenberg
- Producer :
- Lauren Hafner Addison
- Visual Effects :
- Spontaneous NY
- Producer :
- Bryce Edwards
- Mixer :
- Dan Flosdorf
- Sound Director :
- Heard City
- Executive Producer :
- Gloria Pitagorsky
- Creative Director :
- Stephen McMennamy
Need a credit fix? Contact the Creativity Editors
Project Type