Sony Ericsson : Who is Johnny X?
London-based digital agency Dare channels the spirit of Jason Bourne with its new web-based thriller promoting Sony Ericsson's new Xperia X1 mobile device. Beginning September 22nd, the brand will roll out webisodes every Mond
Published On
Sep 11, 2008

Editor's Pick
London-based digital agency Dare channels the spirit of Jason Bourne with its new web-based thriller promoting Sony Ericsson's new Xperia X1 mobile device.
Beginning September 22nd, the brand will roll out webisodes every Monday, Wednesday and Friday over a three-week period that center on Johnny X, an amnesiac who retraces his steps with the help of his Xperia. The site for "Who is Johnny X?" features a trailer for the series, which will eventually show off Xperia features like its QWERTY keyboard, Windows Mobile apps and hi-res, touch-widescreen. Visitors can also sign up for email alerts on upcoming episodes.
Beginning September 22nd, the brand will roll out webisodes every Monday, Wednesday and Friday over a three-week period that center on Johnny X, an amnesiac who retraces his steps with the help of his Xperia. The site for "Who is Johnny X?" features a trailer for the series, which will eventually show off Xperia features like its QWERTY keyboard, Windows Mobile apps and hi-res, touch-widescreen. Visitors can also sign up for email alerts on upcoming episodes.
Credits
- Date
- Sep 11, 2008
- Client :
- Sony Ericsson
- Agency :
- Dare Digital
- Creative :
- Vickie Ghose
- Creative :
- Fabiana Xavier
- Creative :
- Amy Gould
- Associate Creative Director, Art Director :
- Matt Firth
- Copywriter :
- Carina Martin
- Agency Producer :
- Lee Charlton
- Production Company :
- Nice Shirt Films
- Director :
- Stuart Douglas
- Producer :
- Jo Rae-Chodan
- Executive Producer :
- Richard Martin
- Designer :
- Ricardo Scappini
- Editorial Company :
- The Quarry
- Editor :
- Ted Guard
- Editor :
- Jonnie Scarlett
- Brand :
- Sony Ericsson
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