Sony Ericsson : Who is Johnny X?

London-based digital agency Dare channels the spirit of Jason Bourne with its new web-based thriller promoting Sony Ericsson's new Xperia X1 mobile device. Beginning September 22nd, the brand will roll out webisodes every Mond

Published On
Sep 11, 2008
Who is Johnny X?

Editor's Pick

London-based digital agency Dare channels the spirit of Jason Bourne with its new web-based thriller promoting Sony Ericsson's new Xperia X1 mobile device.

Beginning September 22nd, the brand will roll out webisodes every Monday, Wednesday and Friday over a three-week period that center on Johnny X, an amnesiac who retraces his steps with the help of his Xperia. The site for "Who is Johnny X?" features a trailer for the series, which will eventually show off Xperia features like its QWERTY keyboard, Windows Mobile apps and hi-res, touch-widescreen. Visitors can also sign up for email alerts on upcoming episodes.

Credits

Date
Sep 11, 2008
Client :
Sony Ericsson
Agency :
Dare Digital
Creative :
Vickie Ghose
Creative :
Fabiana Xavier
Creative :
Amy Gould
Associate Creative Director, Art Director :
Matt Firth
Copywriter :
Carina Martin
Agency Producer :
Lee Charlton
Production Company :
Nice Shirt Films
Director :
Stuart Douglas
Producer :
Jo Rae-Chodan
Executive Producer :
Richard Martin
Designer :
Ricardo Scappini
Editorial Company :
The Quarry
Editor :
Ted Guard
Editor :
Jonnie Scarlett
Brand :
Sony Ericsson

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Project Type