Whole Foods' New Spot Celebrates Farm-to-Table Experience

Film has Chipotle flavor, with a bit of Lurpak thrown in

Published On
Apr 26, 2013

Editor's Pick

Whole Foods pulls a Chipotle--and adds a dash of Lurpak-- in its new spot out of Olson that celebrates the farm-to-market-to-table experience. Like Chipotle's award-winning short, the commercial celebrates the brand's sustainable roots and like Lurpak shows off some beautiful food prep. A nice circle motif continues throughout, accompanied by a charming remake of Halle Petro's "The Green Grows All Around." The spot launches in the Midwest in markets where new Whole Foods locations are opening.

Credits

Date
Apr 26, 2013
Brand:
Whole Foods Market
Client:
Whole Foods Market
Agency:
Olson
Chief Creative Officer:
Dennis Ryan
Executive Creative Director/Production:
Mike Fetrow
Group Creative Head:
Jeff Berg
Creative Director:
Nina Orezzoli
Copywriter:
Monique Thomas
Senior Designer:
Lindsey Wright
Designer:
Jesse Mitchell
Head of Broadcast Production:
Joel Dodson
Producer:
Henni Iwarsson
Production Company:
Park Pictures
Director:
Terri Timely
Line Producer:
David Lambert
Editorial:
Butcher Edit
Music:
Nylon Studios
Color:
Company 3
Online:
Drive Thru
Final Mix:
Pixel Farm

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Project Type