Burger King's Out-of-Office email generator will infuriate your colleagues (but they get a free Whopper)

Cheeky campaign by Buzzman softens the blow with a voucher

Published On
Jul 05, 2018

Editor's Pick

It's vacation time, so brands are thinking up ways to tie in their products with that out-of-office feeling. We've already seen a TV spot from Heathrow Airport that captures it perfectly. Now here comes a rather different campaign from Burger King in France.

Agency Buzzman is using the seasonal getaway as an excuse to promote Burger King's Whoppers with a touch of the insouciant cheekiness the agency's campaigns for BK have become known for (it once ran a stunt getting customers to mock people in other French cities that didn't have the chain).

It's created the brand's own out-of-office email generator, which will compose an autoreply guaranteed to annoy recipients. Simply put in your destination and holiday dates and it will craft it into the most jealousy-provoking message. However, to soften the blow, the recipient also gets a voucher for a free Whopper or Oreo Shake.

The campaign is being promoted by a social film, seen here, which has fun with the idea, showing an office worker getting blasted with sand and seawater out of his computer screen.


Jul 06, 2018
Burger King (France)

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