Burger King's back in the Super Bowl after an 11-year absence, and Crispin Porter + Bogusky has cooked up one whopper of an integrated campaign to celebrate the triumphant return. The curtain rises shortly after Sunday's opening kickoff with a 60-second spot that introduces the Whopperettes, a troupe of 92 dancing ladiesincluding Brooke Burke, the new tabloid squeeze of BK's kingly mascotdressed as Whopper toppings who perform in the most lavishly ambitious musical number ever devised for a fast food ad. "The Whopperettes embody the tagline, 'Have It Your Way,'" explains CP+B vice president and senior copywriter Bob Cianfrone. "They want nothing more than to give you a Whopper your way. It falls right out of the brand platform!"