HomeAway Illustrates the Perils of 'Sharing' Your Vacation

Spot by Saatchi London Pokes Fun at Rivals Like Airbnb

Published On
Jan 19, 2016

Editor's Pick

Airbnb has been working so hard to tell us about the benefits of renting someone else's home. Now, rival home rental site HomeAway comes along with a film that amusingly illustrates the perils of the sharing economy when it comes to vacation.

The spot, by Saatchi & Saatchi London and directed by Tim Heidecker & Eric Wareheim of Prettybird (creators of comedy shows on Adult Swim), compares renting a whole house to sharing someone else's home or going to a hotel.

It asks, do you really want to travel 2,000 miles to share the pool with annoying kids and obnoxious idiots, listen to a couple arguing at the next table, watch some guy clip his toenails, or (in probably the funniest moment) find hair on the soap? While it doesn't namecheck Airbnb, you know exactly who it's talking about here.The ad, airing in the U.K. and online, makes the point that with HomeAway, you can rent a whole home.

In a statement, Mariano Dima, chief marketing officer at HomeAway, said: "Our new campaign demonstrates the problem of over-sharing, using humor to show how a whole house is an upgrade from status quo accommodations and sharing economy alternatives. Holidays are precious, so every moment should be about sharing the right things with the right people to ensure a more holistic, private and memorable holiday."

Credits

Date
Jan 19, 2016
Agency:
Saatchi & Saatchi-London
Brand:
HomeAway
Client:
HomeAway
Chief Marketing Officer:
Mariano Dima
Global Vice President, Brand:
Steve Stamstad
Chief Creative Officer:
Kate Stanners
Executive Creative Director:
Andy Jex
Executive Creative Director:
Rob Potts
Copywriter:
Mike Whiteside
Art Director:
Ben Robinson
Creative Planner:
Raquel Chicourel
Creative Planner:
Kinga Papp
Account Team:
Marie Deery
Account Team:
Katrina Bain
Account Team:
Catherine Tilley
Agency Producer:
Josh Sanders
Production Assistant:
Lara Baxter
Media Buying Agency:
Zenith London
Media Planner:
Ben West
Media Business Director:
Marie Carey
Production Company:
Pretty Bird UK
Service Production Company:
Fabric Films Australia
Director:
Tim Heidecker
Director:
Eric Wareheim
Editor:
Kyle Brown
Producer:
Nell Jordan
Executive Producer:
Juliette Larthe
Service Producer:
Julianne Shelton
Post Production Company:
Electric Theatre Collective
Post Production Producer:
Arianna Maniscalco
Flame Operator:
Ryan Knowles
Audio Post Production Company:
Wave Studios
Audio Post Producer:
Parv Thind
Music:
Wake The Town

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