Visitors to Wieden & Kennedy Amsterdam this week can fight zombie banshees in a dystopian vision of Amsterdam in a VR installation it dreamed up specially for Halloween.
In "Bitmap Banshees," a gang of biker banshees have taken over the city and are out to get you. Because it's Amsterdam, players need to cycle around the virtual city in order to collect "carrottys" -- supernatural carrots they can throw at the banshees to disable them.
The installation, which is housed in W&K Amsterdam's public gallery space, includes a custom "Mad-Max-style" bike which acts as the gaming interface. Created from half an exercise bicycle, half an old Amsterdam bicycle and a bunch of wires and sensors, the physical bike allows users to pedal inside the VR world wearing a modified VR headset. For those unable to visit Amsterdam, the game will be available online in the coming months.
Created in Unreal and experienced through Oculus Rift, Bitmap Banshees was created and directed by Geoffrey Lillemon and Anita Fontaine, creative directors of the agency's "Department of New Realities," a new creative unit within W+K Amsterdam that focuses on gaming, VR and experiential installations.