Wieden & Kennedy's blog recently announced that the agency's digital librarian Phoebe Owens has unearthed its first-ever work for longtime client Nike -- after a years-long quest that baffled both the agency and the marketer. The spots, "Evolution," "Trophy" and "Co-op," were also Nike's first-ever nationally broadcast work and aired during the 1982 New York City Marathon. They were created by the W&K founders themselves, Dan Wieden and David Kennedy. Wieden and Nike, of course, have gone on to do some of the industry's most respected and game-changing advertising, but even back in the '80s, the ideas bear out the early promise of the pairing (despite the funky soundtrack).
All spots can be seen above. In "Evolution," the very nature of running is discussed, while "Trophy" shows how Nike is behind pretty much every running world record. But the best is probably the last one, which features the entire line of Nike shoes and sneakers -- including a cameo from a very cute pair of feet.