Oscar Mayer Releases Off-Roading Weiner Rovers Out Into the World
Remote-Controlled Vehicles Can Take Dogs to New Places
By
E.J. Schultz
Published On
Jul 23, 2015
Editor's Pick
Oscar Mayer's Wienermobile is no longer bound by America's highways and byways. The hot dog brand today debuted a small but powerful version of the iconic vehicle called the "Wiener Rover" that is designed to go offroading. Because who doesn't want a hot dog delivered to them somewhere in the wilderness?
The remote-controlled Rover measures 23 inches tall and 43 inches long, compared with the 27-feet length for the regular Wienermobile. The vehicle was created by 360i, which also made the video above.
See the original story on Adage.com.
Credits
- Date
- Jul 23, 2015
- Brand :
- Oscar Mayer
- Client :
- Oscar Mayer
- Chief Creative Officer :
- Pierre Lipton
- Group Creative Director :
- Aaron Mosher
- Group Creative Director :
- David Yankelewitz
- Senior Copywriter :
- Alex Augustinos
- Senior Art Director :
- Declan Byrnes-Enoch
- Copywriter :
- Avi Azouz
- Art Director :
- Bjorn Kusa
- 3D Modeler :
- Jesse Jankewicz
- Vice President, Innovation Technology :
- Layne Harris
- Executive Producer :
- Patrick Soria
- Producer :
- Ruben Emmanuel
- Rover Engineering and Build :
- FlixFx
- Driver :
- Dionis Hernandez
- Content Producer :
- Michelle Price
- Production Company :
- North of New York
- Director :
- Tucker Bliss
- Executive Producer :
- Harrison Nalevansky
- Post Producer :
- John Ericson
- Editor :
- Josh Milowe
- Song :
- Turbo Tracks Music
- Account Director :
- Meredith Smyth
- Associate Account Manager :
- Neha Vaidya
- Senior Strategist :
- Leslie Turley
- Senior Director Integrated Marketing/Advertising :
- Tom Bick
- Brand Manager :
- Collette Lee
- Brand Manager :
- Corey Rudd
- PR Agency :
- Olson Engage
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Project Type