Matthew McConaughey: Oscar-winning actor. Bongo player. Fashion designer. Luxury vehicle pitchman. Creative director. He's a man who wears many hats (but few shirts).
And now a couple more additions: piano player and commercial director. Oh, and possibly the "most popular" guy at the party (but we already knew that, right?), if you read between the lines of this 30-second spot he directed for Wild Turkey.
"We're not in a rush to be most popular. Not in a rush not to be," he says via voiceover at the start of the ad, as we watch a woman pour a shot of Wild Turkey. We never see her face, but we do see her quickly navigate through a very lively nightclub -- brass band blaring, ladies and gentlemen dancing -- before heading out back, outside, where dawn is breaking and McConaughey is playing piano, inexplicably under a chandelier, next to a bonfire. "Ahhhhhhhh. Thank you!," he says as the faceless mystery woman hands him the bourbon.
The ad's tagline is "Wild Turkey -- It'll find you," which is a relief, because who would have guessed that Matthew McConaughey could be found playing piano outdoor under a chandelier next to a bonfire? Wild Turkey, that's who.
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Bonus: Watch Ad Age Editor Ken Wheaton's video review of this ad here.