Will Martin Sorrell Accept Jeff Benjamin's Ice Bucket Challenge?

Gerry Graf, Bob Jeffrey and Ted Royer Are Also on the Hook.

Published On
Aug 19, 2014

Editor's Pick

In this latest ALS Ice Bucket Challenge video, outgoing JWT North America CCO Jeff Benjamin sends his greetings from a remote corner of the agency's New York global headquarters-- one that is piled high with boxes -- no doubt a tongue in cheek allusion to his recent resignation. He accepts the challenge from one Ben James before making a few playful nominations of his own.

He taps JWT Worldwide chairman and CEO Bob Jeffrey, Barton F. Graf 9000's Gerry Graf, Droga5 chief creative officer Ted Royer and WPP CEO Martin Sorrell to join the icy shower list. The ad men have 24 hours to complete the cold task.

Mike Geiger, JWT North America president and chief integration officer also joins in on the philanthropic fun and dares his former boss, Goodby, Silverstein & Partners founder Jeff Goodby, JWT global president Gustavo Martinez, head of production Lisa Setten and Venables, Bell & Partners ECD Will McGinness to do it too.

On the other side of the country, RPA ECD Jason Sperling took creativity to the next level with his over-the-top "Flashdance" parody, challenging Activision CEO Eric Hirshberg, Pitch CCO Xanthe Wells and David and Goliath Chairman David Angelo.


Aug 19, 2014
Brand :
ALS Challenge
Client :
ALS Challenge

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