Booking.com Turns Your Summer Photos Into Crazy GIFs
Brand Is Asking for 'Jealousy-Inducing' Snapshots
Editor's Pick
Booking.com is working with well-known GIF artists to turn people's best summer snapshots into crazy GIFs, in a digital campaign to celebrate the last days of summer.
The Dutch travel site says it is looking for "infinity pool dives, epic views, road trip mayhem, enviable hammocks -- anyone with a jealousy-inducing summer photo." To submit photos, people can tag a photo on Instagram or Twitter with #WingItYeah or upload an image in response to a Booking.com Facebook post. GIF artists including Cari vander Yacht, Chris Timmons, Justin Gammon and James Kerr will work on the best photos of the day and they will be posted on Booking.com's WingIt site (launched earlier this summer alongside its WingIt TV campaign). The campaign, by Wieden & Kennedy Amsterdam, continues each day until September 3.
Credits
- Date
- Aug 24, 2015
- Brand:
- Booking.com
- Client:
- Booking.com
- Agency:
- Wieden & Kennedy-Amsterdam
- Chief Marketing Officer:
- Pepijn Rijvers
- Head of Brand:
- Manuel Douchez
- Brand Communications Director:
- Andrew Smith
- Brand Specialist:
- Robert Schreuders
- Social Media Product Owner:
- Julian Poole
- Media Planning Director:
- Anoeska van Leeuwen
- Media Manager:
- Kelly Lee
- Media Specialist:
- Marie Lootvoet
- Executive Creative Director:
- Mark Bernath
- Executive Creative Director:
- Eric Quennoy
- Creative Director:
- Genevieve Hoey
- Creative Director:
- Sean Condon
- Art Director:
- Jeffrey Lam
- Art Director:
- Kia Heinnen
- Copywriter:
- Jake Barnes
- Director, Interactive Production:
- Kelsie Van Deman
- Interactive Producer:
- Matthew Ravenhall
- Strategic Planner:
- Emma Wiseman
- Communications Planner:
- Josh Chang
- Group Account Director:
- Jordi Pont
- Group Account Director:
- Marcos Da Gama
- Account Director:
- Aitziber Izurrategui
- Account Manager:
- Caroline-Melody Meyer
- Head of Design:
- Joe Burrin
- Designer:
- Thomas Payne
- Project Manager:
- Stacey Prudden
- Business Affairs:
- Kacey Kelley
- GIF Artist:
- Cari van der Yacht
- GIF Artist:
- Chris Timmons
- GIF Artist:
- Justin Gammon
- GIF Artist:
- James Kerr
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