Booking.com Turns Your Summer Photos Into Crazy GIFs
Brand Is Asking for 'Jealousy-Inducing' Snapshots
Aug 24, 2015
Booking.com is working with well-known GIF artists to turn people's best summer snapshots into crazy GIFs, in a digital campaign to celebrate the last days of summer.
The Dutch travel site says it is looking for "infinity pool dives, epic views, road trip mayhem, enviable hammocks -- anyone with a jealousy-inducing summer photo." To submit photos, people can tag a photo on Instagram or Twitter with #WingItYeah or upload an image in response to a Booking.com Facebook post. GIF artists including Cari vander Yacht, Chris Timmons, Justin Gammon and James Kerr will work on the best photos of the day and they will be posted on Booking.com's WingIt site (launched earlier this summer alongside its WingIt TV campaign). The campaign, by Wieden & Kennedy Amsterdam, continues each day until September 3.