Volkswagen's Super Bowl Spot Features Engineers Sprouting Wings

Brand Has More Vehicles on the Road with 100,000 Miles Than Any Other Automaker

Published On
Jan 28, 2014

Editor's Pick

Apparently, Volkswagen has more vehicles on the road with 100,000 miles than any other car company. That was the kickoff idea for Argonaut when the less-than-one-year-old ad agency was tapped to work on the German automaker's Super Bowl spot. Directed by Tom Kuntz, the spot features a dad getting overly excited about his VW hitting 100,000 miles. His bratty tween daughter, however, isn't so impressed.

So the father weaves a Venti-sized tale to get her excited: "What if every time a Volkswagen hits 100,000 miles, a German engineer gets his wings?" Cut to a VW factory in Germany, where exactly that happens.