Nike Hyperwarm Keeps Athletes 'Winning in a Winter Wonderland'
W+K Portland Encourages Winter Sports in Spot to Promote 'Hyperwarm'
Dec 09, 2013
Wieden & Kennedy Portland and Nike encourage you to embrace the freezing, biting cold with "Winning in a Winter Wonderland," a musical film starring athletes like Robinson Cano, Justin Tuck, skier Julia Mancuso, snowboarder Scotty Lago, soccer stars Alex Morgan and Sydney Leroux, and Ohio State football coach Urban Meyer, all excelling in their respective sports, never mind the negative-degree weather. The athletes perform at their peak while singing a sports-themed version of the holiday standard "Winter Wonderland."
Of course, it's not just for the love of the game, but also because they're all outfitted in Nike's "Hyperwarm" collection. Rupert Sanders directs, out of MJZ.