As the ongoing drought rages in California, the City of West Hollywood tapped into "Game of Thrones" fever in a PSA designed to raise awareness of conserving water. Titled "Winter is coming, but the drought is far from over," the video is a fun parody of the show stuffed full of references, from a Daenerys lookalike crawling through the California desert, to a Tyrion character pronouncing solemnly: "No one knows how long it will last" and a Jon Snow impersonator disrobing under the hot sun. As well as the (somewhat cheesy) acting, there are also flames, dragons, swords, the foreboding GoT cello music and a map of California recreated in the style of the show's title sequence.
While we'd question Wired's assertion that it's the "Best Drought PSA Ever," it's certainly a memorable spot and appealing to the show's millions of fans is a savvy move. The ad was created in partnership with Change the Course, a water sustainability campaign from partners Participant Media, National Geographic Society, and the Bonneville Environmental Foundation.