Honda : Wipers (10 seconds)

That's how it happened.

Published On
Jun 14, 2012

Editor's Pick

Wieden + Kennedy London shows how inspirations for various Honda features, like wipers, airbags, headlights and fold up seats, came from nature, in a series of 'idents' that will appear during documentaries on the U.K.'s Channel 4. The strapline is, "The more we look, the more we learn,"

The films, directed by 2AM's James Caddick, are short, 5, 10 or 15 second spots, and use a technique called 'match cutting,' which is where movement or sounds are linked to specific actions that result in a Honda feature.

Check out all seven films on the right.