Wired launched its iPad app today, created with Adobe but converted from Flash to the Apple-approved Objective-C language. The app costs $4.99 per issue and features plenty of interactive bells and whistles. 41 of this month's articles featuring some form of interactivity, including animated 360-degree imagery, slideshows and exclusive editorial video.
This issue also features interactive content from premium advertisers. HBO, for example, presents a slideshow recap of True Blood season 2. GE features a rotatable 360-degree image from the world's first CT scanner in HD, and Olympus showcases features of the new PEN E-PL1 in a slideshow.
According to Wired editor-in-chief Chris Anderson on the Wired site, the app building process was a yearlong effort. The magazine used a new Adobe digital publishing technology that allows the Wired team to simultaneously create both the mag's print version and iPad version with the same set of authoring and design tools.